Blogging is one of the best and cheapest ways to promote your coaching business. Unfortunately, though, publishing articles day in and day out is only the first step to making people buy from you. You also need to convert them into subscribers by turning your blog posts into lead magnets to get email subscribers. In this article, I’ll be teaching you how to repurpose your blog posts into lead magnets to save you time and energy.
Repurposing your blog posts into different content, such as emails, quotes, and lead magnets, will make your content live longer, and your blogging efforts more effective. In addition to that, your lead magnet will also give your audience a taste of your paid offer. You’ll make them think, “If this free resource helps me solve my problem, imagine how their paid offer will help me.” This will make selling your coaching packages easier because your audience already trusts you.
Now that you understand the importance of repurposing your blog post into a lead magnet, we’ll dive into the step-by-step process. Let’s go!
Table of Contents
What is a lead magnet?
A lead magnet is a free resource you give your readers in exchange for them sharing their email addresses with you. This resource should be helpful and give your subscribers a quick win in dealing with their problems. It should also illustrate your expertise.
One effective way to make a lead magnet is by repurposing your blog posts into a freebie. You’ll be able to avoid trial and error and quickly find a proven topic.
You have various options to consider when it comes to distributing your lead magnets. For example, consider workbooks, checklists, webinars, ebooks, or email courses. There are many other options as well.
Select the lead magnet type that best aligns with your high-performing blog posts (I’ll get into how to find those in the section below) and give it a shot. If you promote your freebie well and people download it, that indicates your lead magnet resonates with your readers. However, if it doesn’t work, explore another type of freebie and continue experimenting until you find the perfect fit.
How to repurpose blog posts into lead magnets
1. Identify high-performing articles
Begin by examining your analytics to pinpoint a specific blog post that generates significant traffic, engagement, or positive feedback. Find the posts that genuinely strike a chord with your audience.
Next, take a close look at the topics covered in your popular blog posts and use those topics to create a relevant lead magnet.
As an example, let’s say you’re a money coach. You have many popular blog posts about money-saving tips. In this case, potential lead magnets could include a budget tracker, an ebook offering insights on crafting a personalized budget, or even a curated list of books dedicated to personal finance. With the advantage of having popular articles, you can be highly intentional when selecting the most suitable lead magnet for your business.
2. Choose the best lead magnet for your high-performing article
Once you have the right topic, selecting the ideal lead magnet delivery method can still feel overwhelming. To offer some practical guidance, here are 3 ideas about the types of lead magnets you can create based on your blog posts:
1. A workbook/checklist
A workbook or checklist is one of the most straightforward lead magnets that you can create. It’s a downloadable PDF designed to help readers solve certain challenges. Use platforms like Microsoft Word to jot down all the ideas of your workbook or checklist.
For solopreneurs, making a workbook or checklist as a lead magnet can be one of the best choices to start with because it doesn’t take too much time to make. Consequently, if it doesn’t work well, you don’t feel too bad and can experiment with another lead magnet topic.
2. An ebook
Compile a collection of your popular blog posts that fit into one theme, refine them, and create an ebook. This ebook will provide your readers with a comprehensive resource that dives into the specific topic and enhances your reader’s experience.
You’ll be able to repurpose the content from your blog without worrying if it will be redundant. Let’s face it, no one has seen every one of your blog posts (except maybe your mom). And even if they have, offering an ebook allows your audience to access all the relevant information conveniently in one place.
When it comes to crafting an ebook, it’s crucial to come up with an enticing title that gets people excited to download it. The title serves as the initial point of contact, so it must grab people’s attention and make them curious.
3. A webinar
Enhancing your audience’s experience by offering webinars that align with your blog post topic can be incredibly rewarding. Through webinars, your readers are not only able to consume your content but also connect with you through an audio-visual experience. This is an opportunity to build an emotional connection with your audience, one which will motivate them to continue working with you in the future.
What makes webinars even better is that you only need to work once in making the webinar, yet you can use it repeatedly for years to come. In the long run, leveraging webinars will allow you to scale your business without working harder.
3. Make sure your lead magnet has an eye-catching design
Once you’ve determined the type of lead magnet you want to create, it’s time to get creative with the design. An eye-catching design is pivotal in enticing people to download your freebie. You don’t have to hire a graphic designer to achieve a visually appealing lead magnet design, though. Even the free version of Canva can help you create lead magnets that capture the attention of your audience.
Consider getting your audience involved before finalizing the design. You can make 2-3 designs for your lead magnet, put them in a poll on social media, and ask for feedback. An added plus: involving your audience in the decision-making process hints that something is coming, so they better keep their eyes peeled.
4. Don’t forget to add a call to action in your lead magnet
Despite the fact that you repurposed blog posts into your lead magnet, it still took an effort to put it together. So, why not make the most of it? Incorporate a well-crafted call to action that tells your audience what to do next.
Whether you want them to book a free call with you, check out your other services, or buy a low-cost product, make it clear what you want your audience to do next! If you include a clear call to action, there is more of a chance that the people who’ve signed up for your freebie will continue their journey with you.
Without the call to action, it’s like giving a cookie tester without telling the customer where to find the bakery and a waste of your time.
What to do after you’ve created your lead magnet?
1. Create a simple landing page for your lead magnet
Ready to get your lead magnet up and running? It’s time to create a landing page where people can enter their email addresses to download the freebie.
Your landing page needs to be simple and focus on the benefit of downloading your freebie. It should feature an attention-grabbing headline, copy that explains the benefit of your lead magnet, and a button to download.
Luckily, you don’t need to build a landing page from scratch because your email marketing provider should have a template for a landing page. You only need to tweak it to suit your brand, and it’s good to go.
2. Set up automatic delivery of your lead magnet
Once your landing page is ready, you need to set up automation to deliver your lead magnet to your subscribers using an email marketing platform. There are many to choose from, such as Mailchimp, ActiveCampaign, FloDesk, ConvertKit, MailerLite, etc.
An automated email sequence offers a seamless experience and helps foster a positive impression of your brand. It means that anytime, day or night, that a subscriber signs up, they will automatically receive an email with the freebie. Make sure to check your automation to ensure it’s functioning properly before you share your lead magnet with the world.
3. Write a welcome sequence
When a subscriber joins your email list for the first time, that’s when you have the most of their attention. Seize this opportunity to make a solid introduction to your brand by sending a welcome sequence.
A welcome sequence is a series of emails you send to your subscribers to share what your brand is about and why they need to stick around.
A well-crafted welcome sequence can also nurture your subscribers and turn them into warm leads. So take advantage of this opportunity to let your subscribers get to know you and your business better.
4. Send emails consistently (on whatever schedule you decide) as touch points with your audience
At this stage, as people begin to download your freebie and get a glimpse of your brand, it’s essential to continue nurturing your email list to build rapport with them. Additionally, it’s necessary to understand that every email you send is another touchpoint with your potential customer that prepares them to buy from you when the time is right.
If you are concerned about annoying your email subscribers by sending emails often, rest assured. If your emails deliver value, share relevant insights, and address your audience’s pain points, they’ll be happy to hear from you. By delivering valuable emails, you also demonstrate your expertise in your niche and build credibility with your audience. So when the time comes to ask for sales, it will feel natural and aligned since you’ve already established trust.
5. Get the word out about your lead magnets
In the beginning, nobody knows about your lead magnet. That’s why you need to get the word out about it so people know it exists. There are many ways to promote your lead magnet. Or you can consider hiring a content creator to help you enhance your marketing game, design and get your lead magnet out to more people.
In addition, you can leverage your lead magnet as inspiration to create content. When designing your content calendar, pick topics that allow you to promote your lead magnet. This is your content marketing working in full circle. First, you repurpose your blog posts to make lead magnets. And next, you can create content that promotes your freebie. It all works together.
6. Ask for feedback from your subscribers
Okay, so now, you’ve got your content ecosystem set up. You have blog posts that generate traffic for your website, you’ve repurposed your blog post into a lead magnet that’s building a subscriber base, and you’re sending emails to your list consistently.
Once your email list starts growing, it’s time to do research.
Survey your list
One way to do research is by surveying your subscribers. It’s handy to help you understand your their needs, preferences, and overall impression of your brand.
When doing a survey, focus on one aspect of your business at a time, such as when you’re considering creating a new product or finding out whether your freebie truly helps your subscribers. Keep the scope of your survey narrow, and you can get profound insight.
To make the most of your survey, here are three tips on how to survey your email list:
1. Dedicate a series of emails to the survey
Sending one email won’t be enough because your subscribers might miss it and never hear about your survey. So, by sending multiple emails about your survey, you can explain the importance of it and encourage as many as possible to participate.
2. Make it easy for your subscribers to participate in the survey
Using Google Forms should be enough to do a simple survey. When crafting the survey questions, keep them concise and ask only 5-10 specific open-ended questions. Then, if you need to explore further, you can pick several people to hop on a call with so you can ask as many questions as you want.
3. Give a gift to participants
To show appreciation for your subscriber’s time, you can give a gift to those who take your survey. Additionally, for those who volunteer to do a call with you, consider giving them something extra. When deciding on the gift, pick one that benefits your list but doesn’t cost you too much time or money.
Ready to start repurposing your blog posts into lead magnets?
As you see, repurposing your blog posts into lead magnets is a powerful strategy to maximize the value of your content.
However, the catch is this strategy takes time to work. So don’t expect money to start rolling in immediately once you launch your lead magnet. Instead, trust the process and measure your blogging progress periodically so your business will reap the benefits over time.
Now, it’s time to gather your best articles and turn them into lead magnets! I hope this article has you feeling confident about the steps to repurpose your blog posts into useful lead magnets. And, I’m curious: what type of lead magnet do you plan to design? Tell me about it in a comment below.
About the author of this guest post:
Hey there! I’m Anggi, a freelance writer specializing in crafting SEO-friendly blog posts that captivate your readers. One of my blog posts ranks on Google’s first page for the keyword: Get Coaching Clients from Blogs. If you’re looking for a writer who can elevate your brand, I’m here to help!
