Willow Paule Content Creator repurposing specialist

Marketing doesn’t have to consume you.

We'll build a strategic, sustainable way for you to show up.

I’m Willow,  a marketing mentor & strategist who helps coaches, consultants, and creatives show up consistently, communicate their ideas clearly, and build relationships that lead to clients… without forcing your into cookie-cutter formulas you’ll never stick with.

If your content feels overwhelming, inconsistent, or disconnected from what you want to be known for, I can help you find a rhythm that feels like you;  one that’s steady, authentic, and supportive of your bigger business goals.

Creative Hour Monthly Meet Up

Join our small group of creatives and entrepreneurs for a free meet up on the second Thursday of each month.

Each session, there’s a new business, or creativity-related topic and an opportunity to connect with our international entrepreneur community from around the world.

Why I work differently

There’s no one-size-fits-all “right strategy" for everyone. I'll develop a custom approach that fits your needs.

My background in social work and documentary photography taught me to notice people: their rhythms, their stories, the ways they naturally express themselves.

A marketing plan only works if it honors who you are.

The bold, extroverted coach needs a different strategy than the thoughtful, introverted consultant. The person who loves video won’t thrive with the same approach as someone who thinks best in writing.

I don’t hand you a template and wish you luck. We find YOUR way, the one that fits your personality, your schedule, and how you naturally communicate.

Marketing that burns you out is just self-sabotage. And the whole reason you own your business is to do things on your own sustainable terms. Together, we’ll build a more human marketing plan.

content repurposing specialist willow paule standing in front of a bright yellow wall
woman laying on a mattress arm over her head

What's really getting in your way

You don't need more content ideas. You're probably drowning in them.

Instead, you need:

Clarity on which ideas will actually help you sell your offers

(Not just random posts that get likes but no clients)

A way to finish your content and post consistently

(Without it taking over your life)

Confidence that what you’re saying sounds like YOU

(Not like every other ‘corporate-y’ business account)

That’s what we create together, whether through coaching, strategy, or done-for-you content support, so you can focus on running your business.

How we can work together

Content Clarity Session

Clarity, confidence, and content you can publish today. 

In 90 minutes, we’ll sift through your ideas, choose the ones that actually support your offers, and turn them into 1–2 finished pieces you can use immediately. You’ll leave with clear next steps, repurposing ideas, and content that’s ready to go;  no more circling drafts for days.

This is the session you book when you’re stuck and need momentum now.

1:1 Marketing Mentorship

Strategic, sustainable marketing support and a collaborative thinking partner to help you stay visible, confident, and consistent.

We meet twice a month for focused coaching, and twice for coworking sessions (optional) to help you implement your plans. You bring what’s on your mind, and together we turn it into clear content ideas, simple relationship-building plans, and a sustainable marketing approach that doesn’t rely on constant posting or guesswork.

Content Strategy Intensive

One month to rebuild your entire content foundation.

In this deep-dive strategy intensive, we clarify your core message, define your content pillars, and map out a 3 – month plan that aligns with your offers and the audience you want to attract. You’ll leave with a strategic blueprint and the confidence to show up with consistency and authority.

Perfect if you need long-term direction, not just help with a single piece of content.

Done-For-You Content

High-quality, done-for-you content that amplifies your message.

Bring a big archive or start from zero;  I help you create the blogs, emails, and social posts that express your voice and support your long-term strategy. All content ties back to your goals, so you’re not just “posting to post.”

What clients say

“She knows social media inside and out, but she’s also creative. Her creativity adds deep value to her social media work.”

-Christy S., money coach

“I’m so excited because when I checked my analytics, the content that I’ve been putting out on LinkedIn, thanks to this experience, has gone up by 300% in interactions and responses!”

 -Traci M., English teacher and mindfulness coach

Who is this for?

You're probably a good fit if:

  • You're a coach, consultant, or creative

  • You have plenty of ideas, but struggle to turn them into content

  • You want marketing to feel human and sustainable

  • You’re looking for clarity and a real plan, not another guru's formula

  • You'd rather build real relationships than just chase vanity metrics

Ready for more clarity and content you can use right away?

The easiest place to start is with a strategic Content Planning Session.

In 90 minutes, we’ll turn your ideas into ready-to-post content plus a simple repurposing plan you can start using right away.

But, if you’re thinking, “C’mon, Willow, at least let me get to know you first,” you can read my story here.

Questions? Send me an email or connect with me on LinkedIn.