When you create deep, thoughtful content it takes a lot of time and effort. Much like caring for a garden. (Side note: maybe that’s why Mary is so contrary all the time?) But, what if I told you you’re probably overlooking simple ways to leverage the heavy lifting of content creation that you’ve already done? In this article, I’ll be sharing tips about how to do content repurposing.
Repurposing has the power to streamline your content creation process and save your energy for the other non-negotiables of running your business. (Later in this blog, I’ll be sharing a free training to teach you how to do content repurposing!)
A well-established content garden helps you grow your content without having to start from scratch each time. You’ve already done the heavy lifting and shoveling by carefully selecting and writing about relevant topics. Repurposing that content, like a little weeding and pruning, takes way less effort than starting from square one.
Different people take in information in different ways. In the training, you’ll learn how to appeal to these diverse learning styles by creating different types of repurposed content like audio, written, graphic, short, and long form video.
Table of Contents
How else is content repurposing like gardening?
Okay, get ready, it’s metaphor time.
Without water, your plants will not grow
But watering only takes a few minutes a day. Once you get the hang of content repurposing, you can do a little every day and make a lot of headway to get your content growing.
When your plants get rootbound, you break up the roots, and move them into larger pots.
If you’ve expressed an idea the same way for a long time in your marketing, it’s great practice to revisit it and explore new ways to share the information in different media and on different platforms.
Is your plant not getting enough sun?
Think about the right platform for this specific piece of content. Perhaps you’ve shared the first iteration as an in-depth blog post. Ask yourself, what type of content can you create this time around, in order to make the most impact, and outshine the rest?
In my upcoming repurposing training, you’ll learn how to transform this existing piece into exciting and relevant messaging for other platforms.
Does your plant look sickly? You’d give it some fertilizer, right?
Maybe it’s time to expand on the current idea you’re working with. Go deeper into one aspect of the topic, or do further original research. Don’t let your content die by switching topics. Give it the juice it needs to keep going on and helping people.
Learn how to nurture your content garden
Repurposing will help you spend less time creating more impact with your marketing. That’s why you’ll want to watch this training (live from my garden): 15 ways to repurpose and get more life out of your content. You get an in-depth look at 15 ways to repurpose the content you already own. And you’ll figure out how to do smart repurposing, that doesn’t bore your audience by sounding redundant.
Download this free accompanying resource
In the training, I go through each type of repurposing mentioned in this resource, and in the same order. So, if you download this first, you’ll be able to note down your ideas in each category and keep track.
A flourishing content garden?
Looking for more help growing your content? Maybe my done-for-you content repurposing service is the missing piece of your marketing.
I hope you find the training useful in figuring out just how to do content repurposing! Meanwhile, what’s a favorite plant, and a favorite type of content to consume? I’ll go first. I’m a fan of bamboo (sounds great in the wind), and I love short films.
