Ready to turn your ideas into content that lands?

A done-for-you content creation service for coaches, consultants and creatives who want clarity, consistency, and content that speaks to the right people—without getting stuck in the weeds.

 Get more from your marketing with my done-for-you content creation packages. From social media posts, to emails, to blogs, we take your ideas further than they’ve ever been before.

You have meaningful ideas and a strong point of view, but the process of turning them into finished content can feel overwhelming.

Between planning, structuring, editing, and figuring out what resonates with your audience, it’s easy to stall or publish things that don’t quite reflect your depth.

You know content matters, but staying consistent, making strategic choices, and finishing what you start takes more energy than you have to spare.

Let’s find the meaningful stories in your ideas and turn them into clear, heart-forward content that builds trust and visibility.

Willow Paule holding a red camera

So, how’s this work?

We start by capturing your thinking—through voice notes, videos, conversations, or existing content—and turn it into a cohesive body of content you can use.

Practically speaking, that usually looks like you sending me 4 audio or video clips per month and me creating 18 pieces of ready-to-publish content for the following month.

In our first month working together, we’ll get you totally organized and optimized. Here’s everything you get in Month 1:

Comprehensive questionnaire

This — coupled with a deep-dive conversation — will be the basis of your content plan. The more you share, the more custom your plan will be! (That’s your cue to share it all, friend…)

Kickoff brainstorming meeting

We’ll use this time to drum up creative content and repurposing ideas for three entire months

Simple, organized content calendar

You know that list of ideas from the brainstorming meeting? They form the basis of your comprehensive, month-by-month plan that’s sorted by category, assigned a publishing date, and imported into your planning/scheduling software. This will help you know what source material you need to find in your library or create from scratch each month

Brand voice style guide

You want everything to sound like you — your emails, your blogs, your captions. That’s how you create brand awareness and establish yourself as a thought leader. And your shiny new style guide will help you keep everything you (or we) create cohesive and sounding just like you.

Creative and high touch organizational support

One of the reasons you haven’t organized and optimized? It’s tough going solo. But I’ll be by your side every step of the way, helping you capture your ideas and expertise and share them in an engaging and easy-to-implement content/marketing plan.

Once all that’s ready to go, I can get started with creating your content. Here’s everything you get in Month 2 and beyond:

2 helpful & SEO-friendly blogs

Using your source materials, we’ll develop 2 comprehensive, informative SEO-optimized blog posts to help your audience find you – organically.

4 engaging emails

2 equally awesome options: Keep your email subscribers engaged or drive traffic to your blog. Or…both!

12 social media captions

Adapted from your source material, these captions speak to your expertise and know-how and start a deep conversation with your ideal client.

12 aesthetic and engaging social media graphics

Using quotes, tips, or visuals that educate and entertain, pair these with your captions to build an impactful presence on social media.

Monthly 60-minute strategy call

This monthly call will be an opportunity to hear more about your upcoming marketing goals, and I’ll develop content ideas around them. Plus, we’ll talk about what’s going well and what needs work.

1 revision, finalized in 1 week

Releasing control is okay because nothing goes out without your approval.

Analytics report

I’ll use this overview of last month’s content across channels to inform our next steps.

Creative and high touch organizational support

Last, but definitely not least, I continue to offer high touch support throughout our engagement. You won’t be doing this alone.

  • Video Support

    For an additional fee, I’ll help you script, plan, and edit Reels/other short form videos to create more connections and welcome viewers into your community. I’ll take care of everything – all you’ve gotta do is film!

  • Custom Repurposing Intensive

    Maybe you already have a ton of short form video content that speaks to your expertise and shares your thought leadership. What if I told you that I could string it all together for you and increase your site traffic and inquiries?

In our first month working together, we’ll get you totally organized and optimized. Here’s everything you get in Month 1:

Comprehensive questionnaire

This — coupled with a deep-dive conversation — will be the basis of your content plan. The more you share, the more custom your plan will be! (That’s your cue to share it all, friend…)

Kickoff brainstorming meeting

We’ll use this time to drum up creative content and repurposing ideas for three entire months

Simple, organized content calendar

You know that list of ideas from the brainstorming meeting? They form the basis of your comprehensive, month-by-month plan that’s sorted by category, assigned a publishing date, and imported into your planning/scheduling software. This will help you know what source material you need to find in your library or create from scratch each month

Brand voice style guide

You want everything to sound like you — your emails, your blogs, your captions. That’s how you create brand awareness and establish yourself as a thought leader. And your shiny new style guide will help you keep everything you (or we) create cohesive and sounding just like you.

Creative and high touch organizational support

One of the reasons you haven’t organized and optimized? It’s tough going solo. But I’ll be by your side every step of the way, helping you capture your ideas and expertise and share them in an engaging and easy-to-implement content/marketing plan.

Once all that’s ready to go, I can get started with repurposing your content. Here’s everything you get in Month 2 and beyond:

2 helpful & SEO-friendly blogs

Using your source materials, we’ll develop 2 comprehensive, informative SEO-optimized blog posts to help your audience find you – organically.

4 engaging emails

2 equally awesome options: Keep your email subscribers engaged or drive traffic to your blog. Or…both!

12 social media captions

Adapted from your source material, these captions speak to your expertise and know-how and start a deep conversation with your ideal client.

12 aesthetic and engaging social media graphics

Using quotes, tips, or visuals that educate and entertain, pair these with your captions to build an impactful presence on social media.

Monthly 60-minute strategy call

This monthly call will be an opportunity to hear more about your upcoming marketing goals, and I’ll develop content ideas around them. Plus, we’ll talk about what’s going well and what needs work.

1 revision, finalized in 1 week

Releasing control is okay because nothing goes out without your approval.

Analytics report

I’ll use this overview of last month’s content across channels to inform our next steps.

Creative and high touch organizational support

Last, but definitely not least, I continue to offer high touch support throughout our engagement. You won’t be doing this alone.

  • Video support

    For an additional fee, I’ll help you script, plan, and edit Reels/other short form videos to create more connections and welcome viewers into your community. I’ll take care of everything – all you’ve gotta do is film!

  • Custom Repurposing Intensive

    Maybe you already have a ton of short form video content that speaks to your expertise and shares your thought leadership. What if I told you that I could string it all together for you and increase your site traffic and inquiries?

So, to recap: with this done-for-you content creation service, you bring your ideas—raw or refined—and I turn them into clear, cohesive content that reflects your voice and speaks to the right audience. By the end of each month, you’ll have a full set of content pieces that support your visibility without requiring constant decision-making or guesswork.

Done-For-You Content Creation $1190/mo.

Make more of your unique expertise. Let’s find your meaningful stories and use them in an impactful, heart-forward way.

Wait, now that you’ve read through this timeline, are you thinking you’d really rather have just the first month of organization and strategy to start?

Well, I’ve got you covered with Organize, Strategize, Optimize, also known as the OSO GOOD Content Strategy Intensive.

This service includes everything from Month 1, so you’ll be prepared, have an easy-to-follow and unique content strategy, and everything you need to work your own content magic.

Don’t love formatting, drafting, or scheduling?

I got you. I also provide this service upgrade.

You’ve learned from experience that sharing to Facebook, posting to Instagram, formatting, and scheduling blog posts takes *so much time.*

Pair this service with DFY Content Creation and rest assured your content gets posted as planned.

The best part? You’re not the one doing it.

Take scheduling off your schedule.

Willow in a yellow print dress laying in a pile of sticks
What I’m doing when I’m not scheduling your content.

DFY Content Creation +
Scheduling $1890/mo.

Ready to take scheduling off your list? Don’t let formatting, editing, drafting, scheduling dominate your calendar. Hand it off to me and take your time back.

Looking for a deeper connection with your audience?

Relationship building will help you have meaningful conversations with your clients – and ensure they’re interacting with a real, live (funny, friendly, kind!) person.

If you want to keep the conversation with your audience flowing but would really rather not endlessly scroll Instagram and Facebook or get lost in your inbox for hours, let me help you introduce the real “you” to your audience.

Unplug while I build true connections and real relationships with your audience.

Everything in DFY Content Creation & Scheduling + Relationship Building = totally covered! 2290/mo.

People buy from people they know, like, and trust. But messaging and commenting and responding to emails takes time. And you have other stuff to do, dammit. Willow, could you keep the convo going?

All packages include a clear, easy-to-follow plan, based on your preferences.

Whether you’re just starting out in the digital marketing world or you’ve been handling it all for a while but your efforts feel scattered, I’ll help you develop a clear plan going forward.

Hi, I’m Willow,

a marketing mentor & strategist who helps coaches, consultants, and creatives show up consistently, communicate their ideas clearly, and build relationships that lead to clients… without forcing yourself into cookie-cutter formulas you’ll never stick with.

If your content feels overwhelming, inconsistent, or disconnected from what you want to be known for, I can help you find a rhythm that feels like you;  one that’s steady, authentic, and supportive of your bigger business goals.

My goal is always to tell your story and share your purpose in a distinct, creative way so you can have more: more leads, more connections, more time – to focus on your business, your big goals, and (most importantly) time away from your computer.

What it's like to work with me....

“Willow has done editing and proofreading work of the content for one of my premium online coaching products and our collaboration was smooth and pleasant from day one. She was very professional and reliable at every stage of the project – despite tight deadlines she delivered everything on time and the quality of her work was second to none. She was perfect at managing the fine line between ensuring content flow and maintaining my own tone of voice. She kept a close eye on consistency and readability of the text and her comments were always spot-on. I felt she really made the effort to understand the subject matter and turn sometimes complex concepts into a simpler, readable copy that a reader can relate to. I recommend Willow to anyone who is looking for a professional, highly skilled yet empathetic and approachable editor, proofreader and copywriter who really cares about the quality of your content while keeping in mind the way the world might receive it.”

-Anna K., transformational coach

“Working with Willow has been amazingly simple! She is highly skilled and has such a beautiful heart to serve her clients with excellence. Her response times are amazing and she maintains a very open line of communication no matter what is going on or where she is working. I have full confidence in Willow – no matter what we have handed her, she has been a dream to work with! I would happily recommend her to anyone needing an incredible teammate!”

-Tracy H., agent

Willow was incredibly supportive in keeping up with my weekly blogs which became the foundation for my weekly newsletters. I learned how to be a better writer because she was such a great editor and demonstrated logical solutions to some of my writing.

– Susan W., healing arts practitioner

FAQs

Everything I create starts with your words.⁠ In month 1 of our working arrangement, we develop a content strategy, and I learn how you like to express yourself. We delve into your existing content, if you have any, and explore what we’ll create in the future. Month 2 takes less time on your part and we move into the “done-for-you” working relationship. Even still, you never lose the ability to review every single piece of content before it goes out. Your content will always sound like you.⁠

I work primarily with audio and video, because they capture your thinking and expertise naturally. This can be existing content you’ve already shared, or content you create specifically for this process.

That could be a casual voice note, a rough video, or you talking through an idea out loud. It doesn’t have to be polished. I’ll shape your raw ideas into clear, intentional content for blogs, email marketing, podcasts, and social media.

If you’d like to talk about using a different type of source content, take advantage of my no strings attached 30-minute consultation to speak with me.

In most cases, it takes about 3 months to gain momentum from our content creation and relationship-building efforts. I also spend quite a bit of time upfront getting to know you and your business so I can do our best work for you. That’s why my contracts are 90-day commitments. You can send written notice that you’d like to cancel (email is fine) at least 15 days before the end of the then-current 90-day term. Of course, I hope you’ll have such a good experience, you’ll won’t consider that.

I use a system called LastPass to store your login credentials to social media and other online programs. I don’t share your business information with anyone.

I accept major credit cards, ACH bank transfer (in the US), PayPal and TransferWise payments.

Here’s the technology I use to tell your story:

Don’t see your software, platform, or app on the list? That’s okay. I’m a fast learner and can get up to speed on new technologies quickly.

Whether you’re looking for ways to reuse blog articles, YouTube videos, previous emails to your list, or hell, even old crumpled up notes you found on your desk, my handy repurposing guide will help you figure out the perfect medium to get your ideas out there.

Learn 15 easy ways to repurpose your blog posts, YouTube videos, and emails to get more life out of your content.
GIVE MY CONTENT NEW LIFE
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