How does a content creator fit into your business? Ok, let me set the scene. You’re a business owner. Perhaps you’re an online service provider– a coach or therapist–or you’re a photographer or other type of creative. Maybe you sell products in the online space. Whatever it is you do, you can’t get everything done and your social media falls by the wayside in favor of keeping your business running.
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What is a content creator?
A content creator is someone who designs engaging information for media, usually online media. Content creators have your business goals in mind when they create graphics, videos and other content for social media and online spaces.
Some of these things include:
- Blog posts
- Email newsletters
- Social media copy
- Sourcing and editing images
- Freebies (pdfs, cheat sheets)
- Video marketing/editing
- Graphics for social media and Pinterest
- …and more
Outsourcing to a content creator
Now that you know what a content creator maybe you’re feeling that it could be smart to outsource.
Content creators like me first listen deeply and get to the heart of your brand. I ask about your goals, and take a look at your current branding. After this, we create a clear and tailor-made plan for your social media (Facebook, Instagram and search engine, Pinterest) with material that resonates with your audience and connects you with more of your people.
Consistency and visibility are added benefits when working with a good content creator
Part of my job is keeping you consistent. Almost everyone faces resistance at one time or another when tackling social media. It can feel like, and sometimes is, a big time suck. Intentionality is important, and that’s why listening is such a big part of my strategy with clients. What are the best ways to accomplish your goals while staying true to your mission?
Implementing consistent social media marketing strategy which keeps you visible and top of mind with your clients is necessary, especially in the online space. But it’s hard. Let’s be real. That’s where the content creators and community builders like me come in to keep you consistent and visible, and on-brand with the right amount of vulnerability.
More details about what content creators actually do
- We create Pinterest graphics with compelling calls to action
- We design your latest lead magnet for your email list
- We write, edit and/or format copy for your email list or blog, and we do basic SEO
- We source and edit the perfect imagery for your social media posts
When I am working with my clients, I couple the information I have about them and their brand with my own creative expertise to make content that engages their audience. Are you clearer on what a content creator does now?
How can a content creator help you move your business forward?
Are content creation services something that could help you? If you’d like to speak with me about content creation, here’s a link to my calendar. I offer a free 30-minute consultation to see if we’re a fit.
I’m currently offering a 60-minute strategy session to new clients who invest in a 20-hour monthly package of hours with me.
The strategy session will:
- Offer clarity about what to outsource and what to keep doing yourself
- Give you explicit action items that you can take care of to swiftly move your business forward.
If that sounds good, the first step is to sign up on my calendar for the 30-minute consultation and we’ll talk about whether my 20-hour package would be a good fit for you and your business.
I’ll be doing a series of Instagram Lives about content creation, community building online, remote work, and the nature of creativity. I’ll also be speaking with experts from all different creative fields, and they’ll be sharing their expertise in short, actionable videos. Sounds good, right?
Do you have other ideas for future topics? Leave your thoughts in the comments below.
