A woman in a black blouse checks her emails on a MacBook sitting at a table in front of a tropical green plant.

Your email address is valuable virtual real estate, and brands want to get their hands on it. But they sometimes forget that there is a very real and busy human

A midlife woman works on her email marketing campaigns on a laptop at her kitchen table.

Picture this: you’re a brand with a generous marketing budget, and yet somehow you still manage to face-plant spectacularly into midlife women’s inboxes. Before I dish the dirt on these

Develop a content repurposing strategy that helps you stick with your marketing ideas for social media, your email list, or wherever you're active online.

Quite a few people have approached me saying, “I want to work with you, but I just don’t have a big enough content archive yet.” Thankfully, I’m able to give

What kind of spaces do conscious business owners frequent and excel in? Well, maybe places like this room with the green plant, lots of wooden surfaces, and a minimalistic look without an emphasis on consumerism.

If you’ve ever worked in an office, you probably have developed a long list of things you didn’t enjoy about the environment. But the cool thing about being an entrepreneur

People like this photographer can take advantage of productivity tools for entrepreneurs to work smarter, not harder

Working from home offers freedom and flexibility. But if you’re not careful, things become a little too free, and a little too flexible. After working from home for the last

Willow Paule

Welcome to my blog

I’m Willow Paule, a content creator and photographer and I split my time between Asia and the US.

On this blog, I share in-depth articles about content strategy, content repurposing, working from home, & owning an ethical business.

What brought you here? Are you a coach, entrepreneur, or creative? I love to get to know my readers in a comment, or an email. Thanks for being here!

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Whether you’re looking for ways to reuse blog articles, YouTube videos, previous emails to your list, or hell, even old crumpled up notes you found on your desk, my handy repurposing guide will help you figure out the perfect medium to get your ideas out there.

Learn 15 easy ways to repurpose your blog posts, YouTube videos, and emails to get more life out of your content.
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